From misleading advertising and unhealthy school food to the concentration of big businesses in our supply chains, citizens in Wales are worried about the impact of the current food system on future generations.

As part of The Food Conversation in 2023 and 2024, we asked citizens from all four nations of the UK to tell us more about why food is important to them – and how they want food to change. We’re finding that citizens are less divided, more thoughtful and more ambitious than many of the 2024 party manifestos.

Citizens from #TheFoodConversation ask each other what they really think about food. How does food connect with some of the biggest issues in their lives, from family finances to health and the NHS?

Ask people about food – and you learn what kind of society they want to live in.

Faisal explores some of the changes he’d like to see to make healthy, sustainable food more accessible.

Citizen Andrea Clark reflects on her experience of The Food Conversation.

We asked citizens why food matters to them.

Cambridgeshire resident Zarah reflects on how food fits into her professional life as teacher of biosciences to clinical students.

Pat is passionate about equipping the next generation to deal with the challenges ahead.

Assistant headteacher Nirala shares her experience of feeding a family, and what she sees as some hopeful solutions for the future.

Steve from Cambridgeshire reflects on the conversations he had at The Food Conversation.

Susan talks about how the prevalence of ultraprocessed foods affects her health and wellbeing.

Student Zaynab reflects on the challenges of feeding a large family when healthy food costs more.